With only a couple of days to go before I pack my bags for Toronto, I am making time to prepare for this year’s Microsoft World Partner Conference (WPC). It’ll be my second time to attend and I’m now beginning to look forward to the razzamatazz of the event including the high powered keynote presentations each morning and the more detailed focused meetings.
This year I’m focusing on the ISV and Dynamics streams, both of which are important to us. We’ve put in a lot of hard productive work this year into gaining our Silver Independent Software Vendor (ISV) Competency in Azure (more of this in a later blog posts) as well as stretching the capabilities of Dynamics CRM by way of integration with our Celtrino Express e-Billing service on the Azure platform and enabling it for digital marketing. The reporting insights now available from these efforts are fantastic for our business. We now have fully integrated marketing, sales, operations and service activities.
We’ve researched the partner eco-system quite a bit at this stage and are gobsmacked by the sheer breadth and depth of specialisations out there. Maybe someday we too will have a functioning partner network embodying such a talented crew. To be honest, that ain’t gonna happen. A company like Microsoft is truly one in a million.
Getting back to basics, the recruitment of partners for Celtrino Express is proving to be quite challenging. Everybody’s selling and no-one seems to appreciate just how special Celtrino Express actually is.
We are at the Enterprise Ireland booth #145 again this year where they’re showcasing 12 of Ireland’s brightest ISVs. If you’d like to meet up for a chat, why not drop by, I’ll be all over you like a rash (in the nicest possible way of course).